Learning Hub
Practical SEO resources to help your team succeed
The Complete Strategy Guide to Reducing Churn & Increasing Client Retention For SEO Agencies
The life of an agency-side SEO is frantic, rewarding and filled with ups and downs. In the background, agency leaders, like you, play a balancing act between spending time on…
Optimize for AI Overviews: The Ultimate Guide to Ranking in Google’s AI-Powered Search (Plus AI SEO Tools)
As Google increasingly relies on AI to deliver concise answers, understanding how to optimize for AI Overviews is no longer optional; it’s essential. This guide dives deep into the world of AI SEO,…
AI Overviews Ranking Factors: How to Rank in Google’s AI Search Results
Ever noticed how Google’s search results are becoming more like a conversation? That’s thanks to AI overviews, Google’s innovative way of delivering information right in the search results. Think of ai overview…
AI Overviews Content Strategy: How to Optimize for Google’s AI in SEO and Content Marketing
Google’s AI Overviews are rewriting SEO. Nearly half of the sites cited in them don’t even rank in the top 10. That means smaller brands suddenly have a shot at visibility.…
Why You Should Track the Same Keywords for SEO (Google) and GEO (AI Search)
With the rise of AI Overviews and chatbots like ChatGPT, the question on every digital marketer’s mind is: “How does this change our keyword strategy?” Many assume that conversational AI…
Playbook: Using SEOmonitor to minimise Paid Search cannibalisation
In this playbook, we’ll walk you through creating a fully automated solution that dynamically adjusts your bidding—helping you avoid PPC and SEO cannibalisation and get the most out of your…
50 Ways to Use LLMs for SEO in 50 Minutes
On March 13, 2025, we hosted a live session where we explored 50 ways to use Large Language Models (LLMs) to enhance your SEO strategy in just 50 minutes. If…
The Perfect SEO Content Brief Template
A content brief is an indispensable strategic document that guides writers and content creators in producing SEO-optimized content. We’re about to talk through what makes a great content brief, things…
How to Segment Branded vs Non-Branded Traffic for SEO
This guide explains how to separate branded from non-branded traffic and optimise your SEO strategy accordingly. It provides concrete, step-by-step instructions for both using SEOmonitor and, in case you’re stuck…
SEO Specialist Job Description: Essential Skills and Responsibilities
An SEO specialist is a digital marketing professional who optimizes websites to improve their visibility in search engine results pages (SERPs). These experts play a vital role in today's online…
Keyword Gap Analysis – Unlocking SEO Opportunities
Keyword gap analysis is a strategic SEO process that compares your website’s ranking keywords against those of your competitors. The goal is to identify keyword gaps – keywords that your…
Keyword cannibalization – Understanding and fixing SEO conflicts
Have you ever wondered why some of your web pages aren't ranking as well as they should? The culprit might be keyword cannibalization. This SEO issue occurs when multiple pages…
What is an SEO campaign? A comprehensive guide to strategy and examples
An SEO campaign is a strategic initiative designed to enhance a website's visibility and rankings in search engine results pages (SERPs). The primary goal is to increase organic traffic by…